A Pennsylvania native, he chose Vermont for law school, partly because of its excellent faculty. Things got off to a good start for Faris with a couple of summer courses. They were professors at Harvard and Yale who summered in Vermont or took sabbaticals here.
I think the term "full service" is very unhelpful. I recently caught-up with author, itinerant strategy and innovation consultant Faris Yakob who kindly contributed to the book to further discuss some of the themes we explored in our previous interview. It's one of a series of conversations and you can check out previous and current ones at the following links: As part of the research for the new book, guideline for business planning-faris discussed the ad industry's existential crisis and prediction by Forrester last year that half of all agencies will go out of business.
That does not seem so far-fetched given all the news about big advertisers shedding their rosters. What's your Porter's 5 Forces-type analysis of the challenges currently facing agencies today?
I've been looking at competitive threats to agencies for years, it was part of my innovation role at the holding company: Partners becoming frenemies or competitors - we see this everywhere from Google and Facebook, to the NYTimes, to influencers. Relationships being dis-intermediated - similar but not the same, where brands go directly to the vendors that agencies used to manage.
CMO Fiat Chrysler "We created a roster of production companies as we have a roster of agencies, and then we will directly source productions centrally. Which leads to point Agents need to be trusted.
There have been so many trust violations, media rebates, production scandal, pushing programmatic to suit the bottom line. That's a tough one. Note Ogilvy just moved to that model. Continued margin pressure from clients looking to radically rationalize their rosters and pay less for "non-working media" Justin Kirby: Trust looks like an interesting one because from client side there has been procurement-led race to the bottom That's not necessarily conducive for bringing the best out of people as it only helps speed-up the game of musical chairs in an industry that is already facing a talent draught.
A problem that is particularly acute when it comes to attracting people into the industry given other opportunities available to them with tech sector, start-ups, etc. It's all related, of course. By squeezing fees and margin procurement put incredible pressure on agency principals, who have obligations to hit certain targets from the holding companies.
Rock meet hard place. Thus new sources of revenue were found, in media rebates, or opacity, or programmatic trading desks, or production fixing - all conflicts of interest that can be leveraged to try to appease both masters That's not only bad for attracting the next generation, but also adversely affects the quality of work which is has been declining and therefore has less impact.
Any thoughts on what that may entail and are you seeing examples of where things might be heading for the better?Sales people need to break down the barrier between the online and the physical world. In the era of showrooming they should be educated to guide people to the best destination, in this case the mobile site, where I could order my shorts right away.
Find landscape architecture in OH today on Hotfrog US! Looking for landscape architecture services or Landscape Contractors services in OH? Find over landscape architecture business listings. The New, New Things in Interactive Narrative & Media Planning Faris Yakob, Chief Technology Strategist at McCann Erickson, will discuss transmedia storytelling and take a big-picture look at the changes technology have brought to the planning side.
Aug 11, · The article “Built to flip” reminds me so much on the “technology bubble”. At that time, technology stocks were the surely win.
Mediocre friends and colleagues struck gold only because of staying in a built-to-flip company but not because their abilities. The business planning experts at Business Resource Software, Inc. have written a number of articles addressing aspects of the creation, analysis and documentation of your business and marketing strategies.
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