How can business to business B2B companies use social media most effectively? Case studies and examples are always my favourite way of practically demonstrating how social media plays an effective role in a B2B digital marketing campaign.
LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. This case study will look at how we managed to generate instant leads for a client, an international skills development company.
There are various options when it comes to generating leads through LinkedIn. We had already discussed LinkedIn text ads in a previous post, and the main focus of this blog is to discuss sponsored content adswhich is also referred to as native advertising.
These ads allow you to leverage your content marketing efforts and drive awareness of your company with highly engaging content. These were accessible on the website to visitors once they had completed a form, filling in their information.
The white papers were a product of extensive research the client had conducted, which they were providing for free for everyone who had subscribed to Linkedin b2b case studies mailing list.
They were already using Google AdWords to acquire leads. However, we felt LinkedIn could achieve better results through the many targeting options it has.
Google AdWords had some limitations: It was difficult to target people who were interested in a specific topic, and were also the decision makers who had the authority for their company to become a potential future customer.
Due to the broad nature of some of the target keywords, there was a lot of wastage due to irrelevant search terms for those conducting research on the topic area; as they could have been students, not professionals. The website had a few issues.
The site was relatively slow especially for mobile and the conversion tracking was not properly in place. Considering the above points, LinkedIn looked like a viable option which would enhance the user experience.
More specifically, the LinkedIn lead gen forms, which would enable us to do the following: Capture leads and measure results without the use of their website.
Using the lead gen form, we could direct prospects to the downloadable content via an URL at the last stage of the form.
Allow us to collect more leads, as most of the information is pre-filled by LinkedIn. All of the above is currently impossible to do via Google AdWords. The lead gen forms would also provide a seamless mobile user experience which in theory, would lead to forms being filled at a higher completion rate.
We went through a process of understanding the type of audience our client was looking to attract. We then implemented their recommendations via several targeting options: Targeting Options LinkedIn lead generation ads allowed us to target the following: We targeted companies which had over employees Job Titles: Choosing a specific industry limited our estimated target audience to less than 1, after selecting one industry, so we kept this open.Here are some of our B2B Facebook advertising case studies over the last 12 months: LinkedIn ad cost per click doesn’t change much either.
Facebook ads reach more people, grab more attention, and cost a lot less if you diligently test ads. + of the Best Case Study Examples for B2B Product Marketers by John-Henry Scherck Case studies can be defined as persuasive narratives featuring specific, real-world uses for a product or service to help demonstrate their value.
Oct 20, · Case Study (Software Company) More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
Browse B2C, Case Study and Linkedin content selected by the B2B Marketing Zone community. If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.
In this article, I’m going to show you 7 tips that will help you better leverage LinkedIn to be a powerful B2B marketing tool. LinkedIn Works. Before I go all technical and start giving you killer tips, let me step back and do a little cheerleading number.
Just in case prospects don’t click through your company website on the company.